As you likely already know, cloud computing allows users to rent required software and hardware infrastructure from third-party hosting providers. You are also probably already aware that you don’t need to manage any physical computing resources, making the cloud environment perfect for even those with little to no technical background. Sure, the cloud is a great, but how does it affect your search engine rankings?
The algorithms that power search engines are complex, but one of the main ways they pull results from a search is by targeting results according to the geographical location of the user. Search engines can narrow this location down specifically, even to the city and zip code the user is currently residing.
Search engines identify the location of the user and websites by looking at the IP address. So, the server location of a website is essential for search engines to be able identify the geographical location of the website itself. Search engines recommend that websites should be hosted on a server that is located within its own country.
However, when it comes to cloud computing, the location of the server becomes practically irrelevant. The websites may be hosted in a separate country, but the individual web pages will continue to be served locally.
Additionally, Google takes into consideration the speed in which a web page loads, ranking sites that load faster higher within the results. Websites hosted within the cloud load significantly faster than those hosted elsewhere.
To learn more about how the cloud benefits web pages in terms of SEO, contact Atlantic.Net today at 1-800-521-5881.